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Market Power The first priority of any business is to ensure that its brands, products and services have a clear competitive position in the market with good potential to grow over the long term. MLT Directions can help advise on strategy and actions to build brand and market power and share including: Market and opportunity sizing Brand positioning Product and service selection Pricing strategy Marketing programs Distribution strategy Retail platforms Service approach Customer satisfaction focus BACK TO SERVICES Performance Management Business Development The automotive sector needs to fully embrace the 'on line' customer interaction which has revolutionised other industries	COMMON CONSTRAINTS IN BUILDING MARKET POWER Lack of competitive analysis Ignoring research findings and customer feedback Lack of rigor in market forecasts Insufficient understanding of local customs and practices Over dependence on new products Pricing based on cost rather than the market Lack of alignment between distributors and retailers .
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